ABOUT OUR PRODUCTS

Snuggle Squad brings comfort, character, and a whole lot of cuteness. We design and create irresistibly soft plush toys and kids' travel pillows that bring joy to children and peace of mind to parents. From our Snuggle Buddy Kids Travel Cushions to the popular  heartwarming SANCCOB Penguin Plush Collection that supports African penguin and seabird conservation, every product is made with love, personality, and purpose. Our newest launch, Cuddle Cubs, is a snuggly collection of character-inspired plush toys designed to become your little one’s best buddy—whether at home, on holiday, or during nap time.

WE'D LIKE YOU TO KNOW...

We’re incredibly excited to be exhibiting at SARCDA for the first time this August! As a South African brand with a passion for purposeful play, we aim to bring both smiles and substance to the children’s gift market. Our SANCCOB penguin range donates a portion of sales to seabird conservation, reinforcing our belief that cuddles can change the world. Our new Cuddle Cubs Collection will debut at this show, and we can’t wait for you to meet them. Snuggle Squad is perfect for a wide range of stockists—from lifestyle and gift stores to toy shops, travel retailers, bookstores, and concept stores—offering mission-driven products that combine charm, comfort, and purpose.