Hall 5    Stand E31

Inspired by La Dolce Vita - the art of living sweetly and embracing life's simple pleasures.

Positano is a resort chic lifestyle brand that creates a beautiful range of timeless resort & swimwear for women who aren't 22 anymore and still want to look and feel fabulous!

Everything is designed and locally made in small batches in Cape Town. Our confidence-inspiring swimwear is highly constructed from premium fabric for maximum support in all the right places! Our matching cover-ups, wraps & dresses mean you can transition effortlessly from the beach to the cocktail bar in style.

Positano initially operated mainly online and at local markets, and in August 2023 expanded its presence into retail by opening its first retail store at the Noordhoek Farm Village.