Hall 5    Stand C52

Introducing MACCIE {mac-key}, a local mom-owned brand that understands the needs of both babies and moms. Our premium selection of baby and toddler essentials is designed to combine practicality with style, ensuring that your little ones are comfortable and you, as a mom, have peace of mind. We have created several collections to tackle everyday parenting struggles.

As two moms ourselves, we understand the frustrations of constantly needing to buy new things. That's why, where possible, we ensure that all our products have multiple uses throughout the different stages of raising babies and young children.

MACCIE PREMIUM BAMBOO SLEEP COLLECTION:

Indulge in our MACCIE PREMIUM BAMBOO SLEEP COLLECTION, which features summer and winter bamboo sleep sacks, toddler sleepsuits, and swaddle receiver blankets. Crafted from a luxurious blend of bamboo, muslin or cotton, these fabrics are exceptionally soft, lightweight, and breathable, promoting better sleep for your baby and providing parents with a well-deserved sleep.  Bamboo's natural properties help regulate your baby's body temperature, reducing midnight wake-up calls from feeling too hot or cold.

Our oversized 120cm x 120cm bamboo swaddle receiver blankets are a favourite among moms for their generous size and ultra-soft feel. Available in various modern colours and prints, these blankets are larger and softer than most alternatives on the market. From swaddling newborns to serving as versatile covers for breastfeeding, car seats, prams, or camp cot sheets, these blankets grow with your child, doubling as light blankets or fort-building essentials for toddlers.

MACCIE MOM-ON-THE-GO COLLECTION:

Introducing our Mom-On-The-Go Collection, designed to empower modern moms by providing products that encourage them and their babies to venture out confidently while ensuring comfort on the go. Our current range includes the hand-made vegan leather changing mats, 2-in-1 burp cloth + bib duo and multi-use stretchy covers, with more innovative products in the pipeline.

The MACCIE vegan leather changing mat is a game-changer for busy moms. It shields the typical fabric-style nappy changing mats from nappy messes, making post-nappy change clean-ups a breeze. A simple wipe down with a wet wipe is all it takes, reducing the need for frequent laundry and making nappy changing quick.. The vegan leather is easy to clean and soft and warm to the touch, keeping babies cosy during changing times. Lightweight and foldable, it easily fits into your nappy bag or handbag for on-the-go changes, from pram bassinets to car boots to public bathrooms. As an added bonus, these mats can double as beautiful playdough mats post the nappy phase, offering versatility and value for parents- now that is bang for your buck.

The 2-in-1 burp cloth + bib duo pack includes two burp cloths made from bamboo and muslin. These super soft cloths are designed to be super absorbent and breathable. The burp cloth features a clip at the back, allowing it to be converted into a wide-coverage bib for added versatility.

These dual-function burp bibs are incredibly practical for parents. Simply place one over your shoulder when burping your baby, and use the other around your baby's neck to catch any spit-up after feeding. The soft and breathable fabric is safe for your baby to lie on, making it ideal for when your baby is lying down, as it can catch spit-up effectively.

As your baby grows, these burp cloth bibs can evolve into practical bibs with broad coverage for weaning babies and messy toddlers enjoying snacks on the go. This transition extends the product's utility beyond just the newborn stage, providing value and convenience up to 2-3 years old. The versatility and longevity of these burp cloth bibs make them a valuable addition to your parenting toolkit.

The MACCIE multi-use stretchy covers are a must-have for new moms, crafted from brushed cotton to provide stretchiness while ensuring breathability. When placed over the infant car seat, they shield your baby from environmental elements like light, sun, rain, and dust, creating a cosy environment for naps and removing distractions or external stimulations. These covers serve multiple purposes, acting as a 360-degree cover for discreet breastfeeding in public and can be used over the head of mom and baby in a baby carrier to help settle your little one by minimising external stimuli—this is a fantastic hack for trying to settle your little on during that witching hour.

Furthermore, as your child grows, these covers can be placed over restaurant high chairs and shopping trolleys to avoid germs, extending their usefulness beyond just the newborn phase. The versatility and functionality of these stretchy covers make them indispensable for moms navigating day-to-day parenting challenges

MACCIE MUNCH COLLECTION

No one likes a snack more than a toddler! The snack life is real! 

Introducing the Maccie Munch Collection, designed to cater to the snack-loving nature of toddlers with practical and innovative products. As every parent knows, snacks are a big part of a toddler's daily routine, and we aim to make snack time more manageable and enjoyable for both kids and parents alike.

Our collection currently features two standout products, with more exciting additions in the pipeline:

MACCIE Snack Cup: This snack cup is the ultimate solution for keeping your toddler entertained and contained during snack time. Whether in the pram, car seat (when over the age of two in an upright car seat) in an aeroplane or at home wandering around your recently vacuumed lounge. This snack cup slows down your little one's snacking pace as they navigate the snacks out of the cup, keeping crumbs contained. The cup has a lid and easily collapses to fit into your nappy bag once the snacks are finished.

MACCIE Munchmate Lunch Boxes: These lunch boxes are available in two sizes and are designed to cater to different needs. The smaller size with three compartments is ideal for toddlers to take to play school, play dates, or outings. These durable lunch boxes are perfect for holding snacks or meals, including liquids like yoghurt, without leaking. They are sturdy and can withstand being thrown off high chairs or dropped, as they will not break. The five-compartment lunch box is larger, with a dedicated space for dipping sauce or yoghurt in the middle, making it perfect for school lunches.

All products in the Maccie Munch Collection are dishwasher-safe, making cleaning up after snack time a breeze. 

DUMMY ACCESSORY COLLECTION

Say goodbye to the stress of searching for a lost dummy with our range of practical and stylish products.

Introducing our Dummy Accessory Collection, designed to make life easier for parents by keeping your baby's dummy safe, clean, and easily accessible. 

Here are the key features of our dummy accessories:

Dummy Clips: We offer two styles of dummy clips that are functional and gentle on your baby's skin. These clips are designed to keep the dummy secured to your baby's clothes, preventing it from getting lost. The soft material ensures that if your baby falls asleep with the dummy clip attached, it won't leave any indents on their delicate skin. 

Dummy Capsule Holder: Simply attach this holder to your pram or nappy bag, and you'll have a convenient and easily accessible spot to store the dummy while you're on the go. Never fumble around looking for a spare dummy again – with this capsule holder, it's always within hands' reach when you need it most. Pop in the dishwasher to clean.

Zippy Dummy Holder: This clever accessory is perfect for moms using Telement drops in the early months. It keeps your dummy, and Telement drops together in one place, making them easy to locate and use when needed. After your baby outgrows the dummy phase, repurpose it as a coin case for yourself—talk about versatility! Pop in the dishwasher to clean.

Here are some key points buyers should know about MACCIE and our products:

1. Mom-Owned Brand: MACCIE is a baby brand founded in 2017 by two moms in Cape Town, South Africa. Our products are designed to make parenting easier, versatile for different stages of raising babies and toddlers, and always stylish for moms. We understand the needs and challenges of parenting firsthand, as we are parents ourselves.

2. Insightful Approach: As parents, we have valuable insights into what moms and dads want and need in baby and toddler products. Our goal is to offer simple, beautiful products that enhance the parenting journey and add a touch of style to everyday tasks.

3. Focus on Moms: While our following is primarily moms, we also recognise the importance of creating easy products for dads. Products that cater to both parents ultimately make life easier for the whole family.

4. Versatile Products: We were inspired to create MACCIE because we were frustrated by the need for many different products that could only be used for short periods. Therefore, our products are designed to have multiple uses or be adaptable for other baby and toddler stages.

5. Close Connection with Consumers: We prioritise staying close to our consumers, working with moms at every stage of our product development process. From our Cut, Make, Trim (CMT) team to our packers and designers, we believe in moms' power and ability to offer valuable insights that help us continually improve our products.

By choosing MACCIE products, buyers can trust that they are purchasing thoughtfully designed, versatile, and stylish items created with the needs of parents and babies in mind.