Hall 3    Stand FOL26

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072 104 9544
072 104 9544
Beatrice Maake
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Product Overview

PICHULIK is an African ornamentation brand based in Cape Town that has been creating jewellery and design objects since 2013. The PICHULIK team is a pan-African assembly of spirited women who create everything by hand from the small studio. The brand essence is the pursuit of imparting sacred feminine wisdom for the modern woman through organic materials such as jade, shell and horn that are assembled in gentle forms that communicate powerful messages. 

The distinguishing components of every PICHULIK piece is the rope, fabrics and unique found materials such as fossilised shapes from Niger, recycled glass from Ethiopia and agate from Ghana. Pieces are made from 90% African materials that are reworked to produce unique, innovative designs that are Afrocentric and an alternative to mass-produced "African" curio items made in China.

PICHULIK is sold in 25 stores in South Africa and 50 stores internationally including, some of the top museums such as MoMa, The Tate in London and Zeitz MoCAA. Our clients also include top hotels and game lodges such as Ellerman House, Robertson Small, The Vineyard hotel, &beyond and Singita game lodges to name a few.

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