Sophia's Choice logo

Hall 5    Stand D02

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| Clothing: Adult | Fashion Accessories | Handbags/Purses/Wallets | Jewellery: Costume |


Sophia's Choice is a boutique family business established four years ago by a mother and her daughter. Specializing in handpicked European clothing, we prioritize femininity and strive for classiness in all our selections. Our five main collections include silk, reversible, Viking, linen, and exclusive, along with leather handbags and aluminum and brass jewelry.


Quality is paramount in all our products. We understand that women have diverse tastes and figures, so we curate items that complement various body types and preferences. Our dedication to hand-selecting each piece ensures our customers receive only the best.

Our company logo embodies our values of quality, authenticity, and customer relationships. As a family-owned brand, we prioritize timeless style and attention to detail in all our garments. At Sophia's Choice, we strive to create a welcoming and personalized shopping experience for every customer.


Originally founded by a mother and daughter, Sophia's Choice has grown to include a team of eight dedicated individuals. Led by Sonia, our main buyer, and Izelle Stevenson, our CFO. We also have Andre van der Merwe as our Chief Operating Officer and Princess who is leading and mentoring our team of shop assistants.

Our team is committed to upholding our values of quality, authenticity, and customer satisfaction.



 Izelle Stevenson
 079 740 9984
 079 740 9984


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  +27 (0) 11 728 6668
  +27 (0) 86 599 8883

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