Hall 5    Stand F22

Handwoven home textiles for bed, bath and beyond

Design with a purpose

To ensure that our products tell a story that is responsible and ethical, we tied up with a social enterprise that works with handloom weavers in South India. Giving a modern twist to traditional craft is our collections’ signature. Each one is made in small batches to avoid wastage, with 100 per cent handwoven cotton. We care about both ethics and aesthetics, and our line of products, we believe, beautifully balances the two.

Inspiration behind the brand

Handmade revival

Handloom weaving is one of the oldest family-based traditional industries in India. It is the second largest source of employment for the rural population after agriculture. With the onset of mass production, the demand for handloom has waned, thus it is important to keep the craft alive and give consistent employment to the weavers. We use handloom woven fabrics for all our products. Mass, we believe, can never replace class. Enjoy the best of handmade luxury with our collections and give us the luxury of bringing a smile to your faces.