Hall 5    Stand C23

Our products, from function to the look, are made for practicality and comfort while still being stylish, beautiful and nature inspired all at the same time. From our printed apparel, to our deck chairs, our prints and fabrics are unique to the brand made by local graphic designers. We specialise in towels- quick dry microfibre ones and 100% cotton ones; towel ponchos for adults and kids- quick dry microfibre ones as well as regular fluffy toweling ones; swimwear for adults and kids from board shorts to speedos, bikinis, one-pieces, kids rash-vests and sets; headwear such as round sun hats to caps and beanies; deckchairs (that are customizable too); beach bags and some lifestyle and beach apparel.

We are passionate about creating high quality items that last long working towards a goal building a community centred around slow fashion. Sustainability is a core value of ours and we often host beach clean-ups within our community or find various environmental causes and initiatives that get a monthly focus where a portion of our profits are donated to them during the course of that month. We are all about job creation and employing local too- instead of using one large scale CMT team where we could cut costs, we prefer to use a wide variety of smaller operations, and local seamstresses working from their homes. We love South Africa, and the natural beauty that is at our fingertips. Let’s work together for a thriving South Africa by supporting local talent, creating jobs and protecting and enjoying this beautiful earth we call home. Follow us, shop with us and dive into the Salty C lifestyle with us.