CHIC FUSION (SEDA)
Hall 5    Stand B13 - B18

Chic Fusion is proud to embrace the ethos that timeless, inspirational design with local, sustainable materials, handcrafted ethically is fundamental to enhancing the human experience.  Simple designs are hand-felted in the traditional way with creative new techniques in the felting processes.  

Inspired by nature and our diverse South African cultures, Chic Fusion’s innovative collection of décor products provides a joyful challenge and the opportunity to express individualism.  They can effortlessly be shifted around and creatively interchanged to freshen a table arrangement or create a focal point in a corner of a room to offer a timeless appeal.

Vases, vessels, and bowls, hand felted in 100% karakul wool and other natural fibres challenges expectations of what materials can be used in design and transform well into any contemporary space.  

Chic Fusion’s displays at various international exhibitions, before the Covid-19 pandemic lockdown, positively impacted the country’s exports.  The enterprise’s growing clientéle base largely includes importers from the USA, Sweden, the UK, France, Australia.  Locally Chic Fusion supplies game lodges, garden shops, boutique stores, craft shops, smaller retailers, homeowners and interior designers, many of whom collaborate for custom-made pieces.