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BEING 11 YEARS OLD HAS ADVANTAGES
At FitFlop™ we believe that our ‘newness’ at shoemaking gives us the freedom to dream. To see footwear with fresh eyes - and deliver equal parts fun, fearlessness and functionality.
Eleven years ago, when we first put our precision ergonomics under a set of sporty looking straps, the only rules we followed were dictated by our expert biomechanists.
We put their advice into practice, created our triple-density Microwobbleboard™ midsole, and launched it in the first FitFlop™ sandal. Now you’ll find our magic midsoles in shoes, boots, clogs and sneakers too. (And we’re repeatedly told - by happy customers - that we make the most comfortable footwear in the world.)
Our focus is still on delivering the best in biomechanics, but now in a wider variety of styles, so our customers can have that ‘happy FitFlop feeling’ any and every ‘wear’.
Because at FitFlop, we believe that when your feet feel great, you can DO anything.
Founded in 1856, Hunter is a progressive British heritage brand renowned for its iconic Original boot and holds two Royal Warrants of Appointment to HM The Queen and HRH The Duke of Edinburgh. The brand has a rich history of innovation and continues to forge designs that shield pioneers from the elements and bleakest of landscapes.
Alasdhair Willis was appointed Creative Director in 2013 and two new brand categories, Hunter Original and Hunter Field, were introduced. The launch of Hunter Original has seen four pioneering catwalk shows at London Fashion Week, showcasing new footwear, outerwear and accessories, alongside the Original boot.Hunter Field is a technical collection, designed for outdoor performance in both rural and urban environments. Built on the philosophy of protection, intelligence and craftsmanship, the collection looks to Hunter's heritage of pioneering design to create advanced boots for those who require excellence in all weathers and landscapes.