SARCDA Christmas 2018

UGU SOUTH COAST TOURISM | Hall  3  Stand FoL41 & 42

Ugu South Coast Tourism

Contact this Exhibitor

PO Box 570, Port Shepstone, 4240
039 682 7944
039 682 1034
Mazethu Zondi
Read about on Facebook
Follow on Twitter
More pics on Instagram

Product Overview

Ugu South Coast Tourism’s initiative is aimed at creating a new approach between indigenous South African crafts and contemporary designs; as well as providing skills, employment and economic upliftment to rural communities. This is in recognition of the fact that beaded jewellery and related products have emerged as some of the growing markets in the world. Rural communities have been creating beadwork for centuries, however products need to evolve, as evidenced by the growing number of young entrepreneurs who run successful craft-based enterprises through the use of social media. Ugu South Coast Tourism is taking the intiative in acknowledgement of the shift in the craft industry by exposing crafters to the changes in the market distribution channels. 

Ugu South Coast Tourism has established a one-stop shop that has opened opportunities to crafters for: • Warehousing • Quality, assurance • Handling, packaging and shipment • Establishing a wider market that is not limited by geographical boundaries • Understanding accounting business practices and procedures.

Crafters typically belong together as cooperatives, with each individual working from home, meeting once a week, fortnightly or, when there is an order for products to be generated. Most are self-taught, with skills passed from generation to generation. The majority are women. Very few of them see this as business opportunities, mostly working literary from hand to mouth. Through this approach, Ugu South Coast Tourism aims to change perceptions and mindset regarding crafts products; both from the producer and the buyer. Many of the transactions have been considered as ‘pity-purchases’ allowing for products to be sold sometimes at a loss by crafters, just so they can put food on the table. As a tourist destination, Ugu South Coast Tourism aims to inculcate the fact that culturally-based crafts have a market; both local and international. Programmes are continuously conducted regarding marketing, production management, customer service and so on.

It is envisaged that this approach would eventually yield opportunities that will result in: • The creation of sustainable business entities in the creative industries market. • Address unemployment by raising awareness of being employers rather then employees by the crafters. • Encourage a culture of pride, self esteem and independence within the craft communities. • Encourage a proactive and self-driven mindset within rural communities, instead of reliance on government programmes for survival.

Product Category Listing

Arts and Crafts
Clothing: Adult
Corporate Gifts
Ethnic Crafts
Fashion Accessories
Gifts: Children
Gifts: Ladies
Gifts: Men
Jewellery: Costume
Stainless Steel
Table Accessories
Wooden Items

Follow Us

SARCDA Instagram SARCDA FacebookSARCDA PinterestSARCDA LinkedIn

Contact Us

Exhibition Rules & Regulations

Disclaimers and Policies

 Terms and Conditions of Usage
 Data Privacy Policy
 Events Disclaimer